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If you’ve ever pulled out an old pair of sneakers and found the soles stiff, yellow, or even falling apart like cake, you’ve witnessed how sneaker materials break down over time. It’s more science than wear and tear. 1. From Flexible to Brittle Soles are made from polymers — long chains of molecules designed to flex and cushion. Over time, oxygen, UV light, and heat break these chains into shorter ones, a process called depolymerisation. Long, flexible chains = soft and springy soles Short, broken chains = stiff, brittle soles That’s why older sneakers often feel harder and more fragile,...

Understanding Suede as a MaterialSuede is a type of leather made from the underside of an animal hide, which gives it its soft, velvety feel. Unlike smooth leather, suede has a nap—tiny raised fibres that create its signature texture. This nap is what makes suede look and feel luxurious, but it also means it reacts differently to touch, light, cleaning, and general wear. Colour and Texture The colour of suede is never completely flat or uniform. Because of the nap, brushing the material in one direction will make it look lighter, while brushing it the other way will make it...

Milestone day for our first product in development. Today I dropped off the first batch of bottles for screen printing. Made in uk in every aspect.  The print will be screened with a special TPU polymer that is baked on to the glass at 600 degrees. 🧑🍳 This ensures longevity of the print which includes important information but also lets you reuse the bottle ♻️  We thought about lifecycle of the packaging and where it ends up. We moved away from printing on card or paper to minimise the waste elements.  We will also have a refill station in store...

Excited to announce that we will be in residency at the Clark’s Originals Store this week from:  Thursday 12th June through to and including Sunday 15th June.  @sneakerpharm will be offering complimentary refreshes on Clark’s shoes and repel spray treatments on new purchases throughout the residency. You can also bring your existing @clarksoriginals for a quick overhaul and shop the collections whilst you wait Clark’s originals 56 Kings streetManchesterM2 4LY  Open to all. Clarks products only. Our store will be closed for the duration of the event. Sorry for the inconvenience.

We are honoured to have been invited to speak about shoe repair and the footwear market with Manchester fashion institute.  Touched on a few ideas and gave some insight from my point of view, experience and future thinking. full podcast available on Spotify