News
21.5.20 "What does fashion mean to you?"
As lockdown continues worldwide it is apparent that the economic dominos are in motion. I wake to inboxes filled with updates from all my favourite brands and marketing companies promising strategies for “a safe passage during trying times”. After scrolling through emails, my discover weekly playlist and sipping on shitty freeze dried coffee (cannot wait for coffee shops to re-open) my mind turns to the concept of luxury and then to fashion. I cannot be the only one that’s thinking twice about spending money on clothing? Historically, consumer behaviour has seen shifts during times of hardship with people foregoing luxuries...
14.5.20 “rewind and fast forward”
After a few choice words “stay alert, control the virus and save lives” beams through the air, the consensus is that lockdown in the UK is still very much in place. We’ve still yet to receive the go ahead to open up shop and we’re in agreement, safety is paramount. However, that doesn’t stop us from reminiscing. Like everyone else, my daily routine and boutique was put on pause and I’ve been working hard to stay afloat from home. Although my boutique at Manchester’s Hatch has taken the back burner, its funny the things you miss when you pause to...
8.5.20 "Game Royals"
Today started off just like any other day in lockdown. I woke up, ate some food, debated what to do during my one-hour exercise window and inevitably began winding down for sleep. Except today isn’t just any day – it’s a Nike pre-release day and it’s the reason why I’m still up at 4.40am scanning through the Sole Supplier website and checking the Nike sneakers app. The release in question that has caused all this irrationality? - The Jordan 1 Game Royals. The Jordan 1 silhouette was first produced for Michael Jordan in 1984 and is considered by many to...
7.5.20 "Business not as usual"
"Business not as usual" - for Sneaker Pharm this phrase has been floating around since late February 2020 and has become the norm for everyone in the UK since March. The COVID-19 pandemic triggered the UK government to impose closures of non-essential businesses to help quell the spread of the disease. This has smashed our services drastically as we were forced to temporarily close our boutique. However, this is not a doom and gloom post about the impacts of COVID-19, it is a positive introduction to a new vehicle, a new medium we are exploring and riffing with. The blog...