I sat down with Liam Wilson and Molly Granger from Manchester Fashion Institute, for a conversation in our studio. We talk origins of sneaker pharm and the challenges of running a niche, novel business.
“I’m like, a hyper consumer. I’m the guy who likes lore. You know, it’s crafted by a 100-year-old, by his hand, took him 50 hours to do.” We’re chatting to Vinnie Tao, the founder of Sneakerpharm. While most of us will care for our clothing and maybe even get it tailored to extend its life cycle, we’re unlikely to do much beyond chucking our latest pair of trainers in the bin once they’re worn out."
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