At Sneaker Pharm, everything starts with construction. Six years of repairing, restoring, and bringing footwear back to life has taught us the same thing: good shoes aren’t just designed—they’re engineered.
So when it came to choosing our first retail footwear partner, the decision had to carry weight. It had to reflect our values of durability, craftsmanship, and long-term wear.
We’re proud to introduce Solovair, now available in-store and online at Sneaker Pharm.
A Brief History: Over 130 Years of Craft in Northamptonshire
Solovair is built by NPS Shoes, established in 1881 in Wollaston, Northamptonshire—the historic centre of British shoemaking.
Every pair is made using traditional Goodyear welt construction, full leather uppers, and the brand’s signature Soft Suspension Sole. It’s footwear shaped by real hands, real materials, and a level of attention that’s rare today.
The brand has remained focused and consistent, producing honest, robust shoes that age beautifully and repair easily. A true heritage maker that never chased trends—yet somehow feels more relevant than ever.
Cultural Relevance: Why Solovair Matters Now
Solovair has found a new audience among contemporary fashion fans who appreciate authenticity and longevity. Recent collaborations with:
Carhartt WIP
A meeting of utilitarian heritage and modern workwear culture.
Noah NYC
A brand known for its thoughtful craftsmanship and subcultural references.
…have positioned Solovair firmly within today’s style landscape. It’s footwear recognised by people who care about materials, construction, and timeless design.
Our partnership with Solovair isn’t simply adding a brand—it’s extending our philosophy.
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Sustainability through longevity
Shoes built to last longer and repair easily reduce waste. -
Made in the UK
Supporting British craftsmanship and lowering transport impact. -
Construction we trust
After years repairing footwear, we know which shoes truly hold up. -
Aesthetic versatility
Solovair sits effortlessly alongside the wardrobes we adore, including the likes of Noah, Aime Leon Dore, The Row, Studio Nicholson, and Drake’s.
And because we stand behind every pair we sell, every Solovair purchase includes something special:
A Complimentary 6-Month Check-Up
Six months after purchase, bring your shoes back to Sneaker Pharm for a deep clean and professional repolish—on us.
It’s our way of ensuring your shoes break in beautifully and remain in top condition for years to come.
What We’re Stocking
We’ve curated a tight selection of silhouettes that represent both heritage and modern relevance:
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The 3-Eye Gibson – a clean, timeless staple.
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The Monkey Boot – utilitarian, characterful, and quietly iconic.
Available in Greasy Black and Gaucho Crazy Horse Brown, in-store and online.
A New Chapter for Sneaker Pharm
Introducing Solovair marks the start of a new era for us—one rooted in quality, care, and responsible retail. These are shoes we believe in and shoes we’re proud to service long after you’ve taken them home.
Visit our Dale Street flagship or shop the collection online.
This is footwear built to last. And we’re here to help it last even longer.